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This volume is a handbook for enterprise system developers, guiding them through the intricacies and lessons learned in enterprise application development. It provides proven solutions to the everyday problems facing information systems developers.
Michael James Hernandez
“This book takes the somewhat daunting process of database design and breaks it into completely manageable and understandable components. Mike’s approach whilst simple is completely professional, and I can recommend this book to any novice database designer.” –Sandra Barker, Lecturer, University of South Australia, Australia “Databases are a critical infrastructure technology for information systems and today’s business. Mike Hernandez has written a literate explanation of database technology–a topic that is intricate and often obscure. If you design databases yourself, this book will educate you about pitfalls and show you what to do. If you purchase products that use a database, the book explains the technology so that you can understand what the vendor is doing and assess their products better.” –Michael Blaha, consultant and trainer, author of A Manager’s Guide to Database Technology “If you told me that Mike Hernandez could improve on the first edition of Database Design for Mere Mortals I wouldn’t have believed you, but he did! The second edition is packed with more real-world examples, detailed explanations, and even includes database-design tools on the CD-ROM! This is a must-read for anyone who is even remotely interested in relational database design, from the individual who is called upon occasionally to create a useful tool at work, to the seasoned professional who wants to brush up on the fundamentals. Simply put, if you want to do it right, read this book!” –Matt Greer, Process Control Development, The Dow Chemical Company “Mike’s approach to database design is totally common-sense based, yet he’s adhered to all the rules of good relational database design. I use Mike’s books in my starter database-design class, and I recommend his books to anyone who’s interested in learning how to design databases or how to write SQL queries.” –Michelle Poolet, President, MVDS, Inc. “Slapping together sophisticated applications with poorly designed data will hurt you just as much now as when Mike wrote his first edition, perhaps even more. Whether you’re just getting started developing with data or are a seasoned pro; whether you've read Mike’s previous book or this is your first; whether you're happier letting someone else design your data or you love doing it yourself–this is the book for you. Mike’s ability to explain these concepts in a way that’s not only clear, but fun, continues to amaze me.” –From the Foreword by Ken Getz, MCW Technologies, coauthor ASP.NET Developer's JumpStart “The first edition of Mike Hernandez’s book Database Design for Mere Mortals was one of the few books that survived the cut when I moved my office to smaller quarters. The second edition expands and improves on the original in so many ways. It is not only a good, clear read, but contains a remarkable quantity of clear, concise thinking on a very complex subject. It’s a must for anyone interested in the subject of database design.” –Malcolm C. Rubel, Performance Dynamics Associates “Mike’s excellent guide to relational database design deserves a second edition. His book is an essential tool for fledgling Microsoft Access and other desktop database developers, as well as for client/server pros. I recommend it highly to all my readers.” –Roger Jennings, author of Special Edition Using Access 2002 “There are no silver bullets! Database technology has advanced dramatically, the newest crop of database servers perform operations faster than anyone could have imagined six years ago, but none of these technological advances will help fix a bad database design, or capture data that you forgot to include! Database Design for Mere Mortals™, Second Edition, helps you design your database right in the first place!” –Matt Nunn, Product Manager, SQL Server, Microsoft Corporation “When my brother started his professional career as a developer, I gave him Mike’s book to help him understand database concepts and make real-world application of database technology. When I need a refresher on the finer points of database design, this is the book I pick up. I do not think that there is a better testimony to the value of a book than that it gets used. For this reason I have wholeheartedly recommended to my peers and students that they utilize this book in their day-to-day development tasks.” –Chris Kunicki, Senior Consultant, OfficeZealot.com “Mike has always had an incredible knack for taking the most complex topics, breaking them down, and explaining them so that anyone can ‘get it.’ He has honed and polished his first very, very good edition and made it even better. If you're just starting out building database applications, this book is a must-read cover to cover. Expert designers will find Mike’s approach fresh and enlightening and a source of great material for training others.” –John Viescas, President, Viescas Consulting, Inc., author of Running Microsoft Access 2000 and coauthor of SQL Queries for Mere Mortals “Whether you need to learn about relational database design in general, design a relational database, understand relational database terminology, or learn best practices for implementing a relational database, Database Design for Mere Mortals™, Second Edition, is an indispensable book that you’ll refer to often. With his many years of real-world experience designing relational databases, Michael shows you how to analyze and improve existing databases, implement keys, define table relationships and business rules, and create data views, resulting in data integrity, uniform access to data, and reduced data-entry errors.” –Paul Cornell, Site Editor, MSDN Office Developer Center Sound database design can save hours of development time and ensure functionality and reliability. Database Design for Mere Mortals™, Second Edition, is a straightforward, platform-independent tutorial on the basic principles of relational database design. It provides a commonsense design methodology for developing databases that work. Database design expert Michael J. Hernandez has expanded his best-selling first edition, maintaining its hands-on approach and accessibility while updating its coverage and including even more examples and illustrations. This edition features a CD-ROM that includes diagrams of sample databases, as well as design guidelines, documentation forms, and examples of the database design process. This book will give you the knowledge and tools you need to create efficient and effective relational databases.
Mana Takahashi, Shoko Azuma, Trend-pro Co., Ltd
Want to learn about databases without the tedium? With its unique combination of Japanese-style comics and serious educational content, The Manga Guide to Databases is just the book for you. Princess Ruruna is stressed out. With the king and queen away, she has to manage the Kingdom of Kod's humongous fruit-selling empire. Overseas departments, scads of inventory, conflicting prices, and so many customers! It's all such a confusing mess. But a mysterious book and a helpful fairy promise to solve her organizational problems—with the practical magic of databases. In The Manga Guide to Databases, Tico the fairy teaches the Princess how to simplify her data management. We follow along as they design a relational database, understand the entity-relationship model, perform basic database operations, and delve into more advanced topics. Once the Princess is familiar with transactions and basic SQL statements, she can keep her data timely and accurate for the entire kingdom. Finally, Tico explains ways to make the database more efficient and secure, and they discuss methods for concurrency and replication. Examples and exercises (with answer keys) help you learn, and an appendix of frequently used SQL statements gives the tools you need to create and maintain full-featured databases. (Of course, it wouldn't be a royal kingdom without some drama, so read on to find out who gets the girl—the arrogant prince or the humble servant.) This EduManga book is a translation of a bestselling series in Japan, co-published with Ohmsha, Ltd., of Tokyo, Japan.
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Kenneth C. Laudon, Carol Guercio Traver
The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
Cristian Darie, Emilian Balanescu
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart. Other highlights: The authors show you how to build a complex, extendable e–commerce web site using sound development practices This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program What you’ll learn Build an extensible e–commerce web site using sound development techniques Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services Take advantage of search engine optimization techniques to make your web site more easy to find Who this book is for This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.